Privacy Policy

The short version

Stiled works because of what you share with us. Here's everything we keep, why we keep it, and when it's deleted.

• We do not sell your personal information, and we do not share it for targeted advertising.
• Your photos are yours. We use them to make your try-ons, color recommendations and product matches. We never sell them, and they are not used to train third-party AI models.
• We do not identify you from your face. We do not create face geometry or faceprints.
• We tell you the kinds of companies that handle your data (Section 6) and how long we keep it (Section 9).
• You are in control. Email privacy@stiled.app to see, correct or delete your data. Text PRIVACY to opt out of improvement use.
• Reply STOP in any conversation and we stop texting you there.

The rest of this policy gives the detail. If anything is unclear, email privacy@stiled.app and a person will answer.

1. Who we are and what this covers

Stiled Labs Inc. ("Stiled," "we," "us") is a Delaware corporation based in Phoenix, Arizona. We run Stiled, an AI fashion shopping assistant that you can use:

• by text message and iMessage, including group conversations you add us to;
• in Instagram direct messages with our Instagram account;
• on our website, stiled.app; and
• on some partner brands' websites (Section 16).

This policy covers all of these. It includes our Biometric Privacy Notice at stiled.app/biometric-privacy, which explains color analysis in more detail. It does not cover retailers' websites or other services you reach from a link we send (see Section 12).

2. What we collect

3. How we use it

We do not use your data to make decisions with legal or similarly significant effects on you, such as decisions about credit, jobs, housing or insurance. Our suggestions are about clothes, and you decide what to buy.

4. Photos, try-ons and your body

We know photos of your body are personal. These are the rules we follow.

1. You choose what to send. Stiled works without photos, though try-ons need one.
2. How we use your photos for the service. We use your body photo to make the try-ons you ask for and to answer your questions about how something will look on you. We use other photos you send for color recommendations and product matches.
3. Color analysis is separate and optional. We analyze the colors in a face photo only after you agree to it specifically. See the Biometric Privacy Notice.
4. We do not identify you from photos. We do not create face geometry or faceprints, match your face against other people's faces, or use facial recognition to identify you.
5. Where your photos go. Your photos are kept in private storage with our database provider. To make a try-on or answer a question about a photo, we send it to our AI processing provider, which does not use it to train its models under our paid terms. To find a product in a photo or screenshot you send, we give our product search provider a temporary private link to that image or to a cropped image of the garment. Any temporary copy we make for a search is deleted shortly after the search. Apart from the service providers in Section 6, we don't send your photos to anyone.
6. Try-ons are AI-generated previews. They may be inaccurate, and they are not photographs of you wearing the item. We do not use them in advertising without your express permission.
7. Links we send you. Links to a try-on image stop working after 7 days. Links to summary cards we send you, such as your color palette, work for up to 1 year so they keep working in your message history.
8. Your profile page is private unless you publish it. If you turn on public sharing, anyone with the link can see what the page shows, such as your first name, color season and palette, style, a featured brand, and any photos you added to it. Turning sharing off removes the public copies, but we cannot recall copies someone else already saved. Your try-on photos and face photo are never part of it.
9. Saved items can be public. If you have an account, items you save can appear publicly on Stiled with your first name and username unless you turn this off, and items people find on Stiled can appear publicly without anyone's name.
10. Photos of other people. Only send photos of yourself, or of someone who agreed. Try-ons work with a photo of one adult. Never send photos of children.

5. Instagram

Our Instagram assistant runs on Meta's messaging platform and follows Meta's Platform Terms. Messages you send on Instagram are also subject to Meta's own terms and privacy policy.

What we receive: your Instagram-scoped ID, your Instagram username and display name (never your profile photo), the messages you send us, the photos, videos and posts you share, the product cards you tap, the links you open from them, and message times.

Why: to reply to you, to identify the clothing in something you share, to find it for you, and to make the try-on previews you ask for.

What we keep:

• the text of the conversation and the products we showed you;
• your Instagram username and display name;
• the items you save or tap from the product cards we show you. You do not need an account to save an item, but you need one to see your saved items on our website;
• a copy of a photo, video frame or post you share with us on Instagram, for a limited time and then deleted, so we can improve how we find products and fix problems;
• if you choose a photo for your Instagram try-ons, a reference to that message, not the photo itself (see below);
• if your Instagram is connected to a Stiled account, the try-on images we create for you, saved to that account until you delete the look or your data;
• a Stiled profile linked to your Instagram-scoped ID, so your try-on allowance and preferences follow you. We create it when you first message us;
• try-on images we create on Instagram for people who have not connected a Stiled account, kept privately under their Instagram profile, moved to their account if they connect one, and deleted after a period if they never do;
• whether you opted out; and
• technical records of message IDs and event types, never message text, captions or media links, for 30 days, so we do not process the same message twice.

What we do not keep:

• Try-ons on Instagram. If you choose a photo for your try-ons, we keep only a reference to that message. Each time we need the photo, we get it from Instagram again and use it for that try-on. If you delete the message, we can no longer use it.
• To search for something in a photo, video or post you share, we may make a temporary image of part of it, such as a single garment, and share it with our product search provider through a private link. We delete it shortly after the search ends.

Replies are time-limited. Instagram only lets businesses reply for a limited time after your last message, so we may not be able to answer late.

Connecting accounts. You can connect your Instagram conversation and your phone number. You must prove you control both. Connecting combines them into one Stiled account, including your saved items, conversation history and try-ons. Connecting cannot be undone, but you can delete your data at any time (Section 11).

6. Who we share data with

We do not sell personal information. We do not share it for cross-context behavioral advertising. We do not give it to data brokers.

We share data only with service providers, only for the purposes listed, and under contracts that limit their use of it to providing their service to us. We use service providers of these kinds:

Retailers. We do not give retailers your name, phone number, email, measurements or photos. Links we send may go through our own redirect, which counts the tap, and then through an affiliate network. They may include a tag or random reference that tells the retailer and the network the visit came from Stiled, and carts we build include a random reference number so we can tell whether a cart was used. The retailer and the network can see those tags.

Other disclosures. We may disclose information (a) when you ask us to; (b) to comply with the law or a valid legal request, or to protect the rights, safety or property of our users, the public or Stiled, and we will tell you about a government request for your data unless the law forbids it; and (c) to a company that acquires Stiled or its assets, which must keep the promises in this policy for the data it receives.

7. Improving Stiled

Conversations, feedback and usage. We use conversations, feedback (such as try-on ratings and thumbs up or down) and usage data to improve Stiled, including to evaluate and improve Stiled's prompts, settings and quality checks. We do not use your conversations or photos to train AI models unless you opt in, and we would ask you first. Where we can, we remove your name, phone number and other direct identifiers first. We may also create aggregated insights that do not identify anyone, for example which brands' sizes tend to run small.

Photos. Separately from using your photos to run the service (Section 4), our team may review real try-on results to check and improve their quality. We do not use your photos to train our own AI models without asking you first. If we ever build one, we will ask you to opt in. We never sell your photos, and they are not used to train third-party AI models.

Opting out. You can opt out of improvement use at any time by texting PRIVACY to Stiled or emailing privacy@stiled.app. By text or iMessage, we reply to confirm. On Instagram, texting PRIVACY records your choice without a reply, so email privacy@stiled.app if you want confirmation. Opting out stops future use of your photos and conversations for quality review and improvement. It does not delete anything: the photos your try-ons use stay until you delete them. To delete photos or your account, email privacy@stiled.app (Section 11). We will still use your data to run Stiled for you and to keep it secure, and opting out does not change the service you get.

8. Messages, consent and opting out

Text and iMessage. By texting Stiled, you agree to receive automated AI replies to your messages. Most messages we send are direct replies. We also send a small number of service messages, such as a note that a try-on you asked for is ready or did not work, a reminder when a message you sent did not come through, and a welcome message when you create an account. Message frequency depends on how you use Stiled. Message and data rates may apply.

Marketing messages. We send marketing messages, such as product announcements, only to people who have opted in to receive them. Agreeing is never a condition of any purchase, and you can reply STOP to any of them.

STOP stops texts. Reply STOP at any time. We confirm once and stop texting you on that number. Reply START to resume. Reply HELP for help, or email support@stiled.app. In a group conversation, STOP makes Stiled leave the group.

Instagram. By messaging our Instagram account, you agree to receive automated AI replies there. Reply STOP and we will not message you there again. Reply START to resume, or HELP and we will reply with the email address that reaches a person. You can also block our account in Instagram.

STOP is not a data request. STOP ends messages but does not delete your data. To see, correct or delete your data, email privacy@stiled.app (Section 11). To opt out of improvement use, text PRIVACY (Section 7).

9. How long we keep data

We keep personal data only as long as we need it for the purposes in this policy.

10. Cookies and similar technology

Our website uses cookies and browser storage for:

• Sign-in and security: keeps you signed in. These are necessary for the site to work.
• Analytics: helps us understand how the website is used, such as pages viewed and clicks.
• Chat without an account: your browser stores a random ID on your device, and our site sends it with your chat so your chat and photos stay with you. It is needed for the chat to work, and we do not use it for analytics or to track you across other sites. You can clear it in your browser settings, and your chat will no longer be linked to you.

On partner brands' websites, our tools use browser storage on your device to remember your answers, a photo you added for a try-on, a try-on in progress, and a random ID. You can replace the photo in the tool, or clear all of it in your browser settings.

We do not use cookies to show you ads, and we do not allow any third party to set tracking cookies through our site (other than the network's own cookie when you click an affiliate link). Our website loaded an affiliate network's script on some pages until 20 September 2026; it no longer does. Clicking an affiliate link may set a cookie from that network.

Your choices. You can block or delete cookies in your browser settings. We honor Global Privacy Control (GPC) signals: when your browser sends one, we turn off analytics on our website.

Do Not Track

Browsers can send a "Do Not Track" signal, but no common standard was ever agreed for what a site should do with one, so we do not respond to them. Stiled does not track you across other companies' websites to show you ads, and we allow no cross-site cookie through this site (other than the network's own cookie when you click an affiliate link).

11. Your choices and rights

How to make a request:

• See, correct or delete your data: email privacy@stiled.app with the phone number, email or Instagram account you use with Stiled. If you have a Stiled account, you can also delete it yourself from Profile at stiled.app.
• Opt out of improvement use: text PRIVACY to Stiled, or email privacy@stiled.app. On Instagram, email is the way to get a confirmation (Section 7).

Everyone, wherever you live, can:

• See your data: get a copy of what we hold about you.
• See and clear what Stiled remembers: Stiled remembers things you tell it, such as sizes, budget and taste, across your chats. If you have an account, you can see that in Account and clear it all there.
• Correct it: update your details in your profile, tell the assistant, or ask us.
• Delete it: we delete your account data from our systems within 30 days. Copies in backups, logs and our service providers' systems expire on their own schedules, described in Section 9 and in each provider's policy.
• Take it with you: get your data in a portable format.
• Withdraw consent: for color analysis (email privacy@stiled.app) or improvement use (text PRIVACY or email), at any time.
• Stop messages: reply STOP.

We will not charge you or treat you differently for using these rights. We respond within 30 days, or sooner if your law requires, and we will tell you if we need more time. We may need to confirm it is you, usually with a message from your phone number or Instagram account. You can use an authorized agent, and we will ask for proof of their authority.

If we decline a request, we will explain why. You can appeal by replying to our answer, and we will respond in writing within 45 days. If you are still unhappy, you can contact your state attorney general.

Payments and subscriptions. Deleting your data does not cancel a subscription. Cancel it first from the billing page at stiled.app/billing. We keep payment records as required for tax and accounting.

11.1 US state privacy rights

Residents of California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, Virginia and other states with consumer privacy laws have the rights above, plus the following.

What we collected in the last 12 months: identifiers (phone number, Apple ID email, Instagram-scoped ID, Instagram username and display name, Stiled account ID, email); customer records (name, purchase records); characteristics of protected classifications (the menswear or womenswear choice you make, and an age range if you give one); commercial information (shopping history, saved items, try-on and subscription purchases); internet activity (website usage); approximate location (postal code, city or region, device location if you allow it); audio and visual information (voice notes, photos, try-on images); inferences (style and size preferences, color season); and sensitive personal information (below). We collected it from the sources in Section 2, used it for the purposes in Section 3, disclosed it for business purposes to the providers in Section 6, and keep it for the periods in Section 9.

Sale and sharing. We do not sell personal information and do not share it for cross-context behavioral advertising, and we have not done so in the last 12 months. We do not knowingly sell or share the data of anyone under 16.

Sensitive personal information. We process the contents of your messages to us, photos and body details (such as height and weight), color results from a face photo, and precise device location if you allow it on our website. We use it only to provide the service you asked for, and never to infer characteristics about you. Where a state requires consent, we ask for it: color analysis needs your specific agreement, and device location needs your browser's permission.

Profiling and advertising. We do not profile you for decisions with legal or similarly significant effects, and we do not use your data for targeted advertising.

Financial incentives. Free try-ons are part of the service, not payment for your data.

11.2 UK and European Economic Area

If UK or EU data protection law applies to you:

• Controller: Stiled Labs Inc., 5227 North 7th Street, STE 65972, Phoenix, AZ 85014, USA; privacy@stiled.app.
• Legal bases: contract (running the service you asked for, including body photos for the try-ons you ask for and body details you tell us in chat so we can find things that fit); explicit consent (face photo and color analysis, and marketing messages); legitimate interests (security, fraud prevention, error monitoring, and improving Stiled under Section 7, which you can object to at any time); legal obligation (tax records).
• Rights: access, correction, deletion, restriction, portability, objection, and withdrawing consent at any time. You can complain to your data protection authority (in the UK, the ICO).
• Transfers: your data is processed in the United States. We rely on the EU-US Data Privacy Framework and its UK Extension where a provider is certified, and otherwise on Standard Contractual Clauses and the UK Addendum.
• Automated decisions: our suggestions do not produce legal or similarly significant effects.

12. Links, retailers and affiliate commissions

Stiled sends you to retailers' websites. Once you tap through, the retailer's privacy policy applies, and we do not control what they collect.

Stiled may earn a commission when you buy through some links. A commission never changes your price. Clicking an affiliate link may set a cookie from that network. No affiliate script runs on our website. Our Affiliate Disclosure at stiled.app/disclosure explains more.

13. Security

We protect your data with encryption in transit (HTTPS/TLS), encryption at rest by our hosting providers, private storage with short-lived access links, database rules that let signed-in users reach only their own data, verified signatures on incoming message webhooks, limited staff access, and removal of sensitive fields from error reports.

No system is perfectly secure. If a breach affects your personal information, we will notify you and regulators as the law requires, without unreasonable delay.

14. Children

Stiled is for adults 18 and older. We do not knowingly collect personal information from anyone under 18. If you believe someone under 18 is using Stiled, email privacy@stiled.app and we will delete their data.

15. Changes to this policy

If we change this policy, we'll update the effective date above.

16. Stiled on partner brands' websites

Some partner brands offer Stiled on their own websites, for example to find your size or try something on. If you save your details there, the information you give us, such as your phone number, height, weight, build and sizes, is kept so we can text you your saved sizes and to improve our partner tools.

A photo you add to try something on is not kept by us. It stays saved on your device until you replace or clear it, along with your answers, so you do not have to enter them again.

We also collect how you use our tools on those websites, the answers you give there (such as menswear or womenswear, an optional age range, your height and weight, which we keep only in ranges unless you save your sizes, and optional body measurements you enter, which we use only to make your preview), your approximate location (such as your country, and a broad region from your device's time zone setting) and, for orders on that store, the order total, currency and sizes bought. This is linked to a random ID stored on your device, not to your name, email or phone number, and we do not save your IP address with it. We share only aggregated insights with the partner brand, such as how many of its shoppers need each size, never information that identifies you.

Ask us at privacy@stiled.app and we will delete what we hold.

17. Contact

Stiled Labs Inc.
5227 North 7th Street, STE 65972
Phoenix, AZ 85014
privacy@stiled.app (privacy requests)  ·  support@stiled.app (everything else)