Company: Stiled Labs Inc. · Effective Date: September 17, 2026 · Contact: privacy@stiled.app
Stiled works because of what you share with us. Here's everything we keep, why we keep it, and when it's deleted.
The rest of this policy gives the detail. If anything is unclear, email privacy@stiled.app and a person will answer.
Stiled Labs Inc. ("Stiled," "we," "us") is a Delaware corporation based in Phoenix, Arizona. We run Stiled, an AI fashion shopping assistant that you can use:
This policy covers all three. It includes our Biometric Privacy Notice at stiled.app/biometric-privacy, which explains color analysis in more detail. It does not cover retailers' websites or other services you reach from a link we send (see Section 12).
2.1 What you give us
| What | Examples | When |
|---|---|---|
| Contact and identity | The phone number or Apple ID email you text from; your first name; your email if you sign in with email or Google | When you text us, or create or sign in to an account |
| Messages | The text of your messages, the links and screenshots you send, and our replies | Every conversation |
| Voice notes | Audio you send | We turn it into text, keep the text, and do not keep the audio |
| Photos of you | A body or mirror photo for try-ons; a face photo if you choose color analysis; optional portrait and full-body photos for your Fashion Passport | Only when you send or upload them |
| Size and style details | Menswear or womenswear, height, weight, build and proportions, fit preferences, brands, budget, styles you like and styles you never wear | When you answer questions by text or on the website |
| Location you give us | A zip or postal code, or your device's location if you allow it on the website | For weather-aware outfit ideas and to show products sold in your country |
| Posts you share on Instagram | A post, reel or story you share into our conversation | When you share it |
| Purchases from Stiled | That you bought Stamps or a subscription, the amount, and Stripe's reference numbers | When you pay. Stripe collects your card details directly. We never receive or store your card number. |
| Requests to us | Support emails, privacy requests, feedback | When you contact us |
2.2 What we create while helping you
| What | Examples |
|---|---|
| Try-on images | AI-generated previews of a garment on your photo |
| Estimated measurements | Chest, waist, hip, inseam and similar measurements we calculate with a formula from your height, weight and build answers. We do not measure your body from photos. |
| Color results (only if you choose color analysis) | A skin tone color value, undertone, depth, a position on the Monk Skin Tone Scale and the Fitzpatrick scale, a color season and a palette. See the Biometric Privacy Notice. |
| Shopping history | Products we found or you asked about, size suggestions, items you saved, try-ons you rated, and carts we built for you |
| Preference notes ("memory") | Short notes about what you like and dislike, drawn from your conversations, so you do not have to repeat yourself |
| Conversation settings | The language you write in, so we can reply in it; whether you opted out; what the assistant is waiting for you to answer; and, for up to 24 hours, a pointer to the photo or link you just sent and what you said with it, so we can answer a follow-up question about it |
| Service records | Message delivery and error records, and short-lived records that let us finish a request if our system restarts |
2.3 What we collect automatically
2.4 What we get from others
We do not buy data about you from data brokers.
| Purpose | Data used |
|---|---|
| Run the assistant: understand your requests, find products, suggest sizes and outfits, summarize reviews, reply in your language | Messages, voice note text, shopping history, size and style details, preference notes, location you gave us |
| Make try-on previews | Your body photo, the product image, your menswear or womenswear choice, height and build, and, if you chose color analysis, your skin tone color value, undertone and Monk Skin Tone Scale value so the preview matches your coloring |
| Find products in photos and posts you send | Photos, screenshots and shared posts (Sections 4 and 5) |
| Color recommendations (only if you choose them) | Face photo |
| Accounts, Stamps and billing | Contact details, purchase records |
| Send the messages you asked for, and a small number of service messages (Section 8) | Phone number or Instagram ID, conversation settings |
| Keep Stiled safe and working: prevent abuse and fraud, fix errors, enforce our Terms | Service records, error reports, usage data |
| Improve Stiled | See Section 7 |
| Meet legal obligations | Purchase records, requests you make to us |
We do not use your data to make decisions with legal or similarly significant effects on you, such as decisions about credit, jobs, housing or insurance. Our suggestions are about clothes, and you decide what to buy.
We know photos of your body are personal. These are the rules we follow.
Our Instagram assistant runs on Meta's messaging platform and follows Meta's Platform Terms. Messages you send on Instagram are also subject to Meta's own terms and privacy policy.
What we receive: your Instagram-scoped ID, the messages you send us, the photos, videos and posts you share, and message times.
Why: to reply to you, to identify the clothing in something you share, and to find it for you.
What we keep:
What we do not keep:
Replies are time-limited. Instagram only lets businesses reply for a limited time after your last message, so we may not be able to answer late.
Connecting accounts. You can connect your Instagram conversation to a Stiled account on our website. Connecting requires proving you control both. After that they share one profile, one Stamps balance and one set of preferences. Email privacy@stiled.app to disconnect them.
We do not sell personal information. We do not share it for cross-context behavioral advertising. We do not give it to data brokers.
We share data only with service providers, only for the purposes listed, and under contracts that limit their use of it to providing their service to us. These providers handle your photos and messages:
| Provider | What they do for us | Data they receive |
|---|---|---|
| Google (Gemini API) | AI models that read messages and photos, turn voice notes into text, write replies and translations, identify garments, pick the main person in video frames, summarize product reviews, and make try-on previews | Message text, voice audio, photos and video frames you send, product images, and profile details relevant to the request, such as your first name, height, weight, estimated measurements, build, style preferences, color season, and skin tone values if you chose color analysis. Google does not use them to train its models under our paid API terms. |
| SearchAPI (which uses Google Lens and Google Shopping) | Product search, image search and product reviews | Search terms, your country, and temporary links to photos or screenshots you send, garment crops or video frames. Never your name, phone number or account details. |
| Photon | Delivers text messages and iMessages | Phone number or Apple ID, message content, photos |
| Meta Platforms | Delivers Instagram messages | Instagram ID, message content |
We also use service providers in these categories:
The full current list of companies that process data for us, with what each one does and the data it receives, is at stiled.app/subprocessors. We will update that list before a new provider receives personal information.
Retailers. We do not give retailers your name, phone number, email, measurements or photos. Links we send may include a tag that tells the retailer the visit came from Stiled, and carts we build include a random reference number so we can tell whether a cart was used. The retailer can see those tags.
Other disclosures. We may disclose information (a) when you ask us to; (b) to comply with the law or a valid legal request, or to protect the rights, safety or property of our users, the public or Stiled, and we will tell you about a government request for your data unless the law forbids it; and (c) to a company that acquires Stiled or its assets, which must keep the promises in this policy for the data it receives.
Conversations, feedback and usage. We use conversations, feedback (such as try-on ratings and thumbs up or down) and usage data to improve Stiled, including to evaluate and improve Stiled's prompts, settings and quality checks. We do not use your conversations or photos to train AI models unless you opt in, and we would ask you first. Where we can, we remove your name, phone number and other direct identifiers first. We may also create aggregated insights that do not identify anyone, for example which brands' sizes tend to run small.
Photos. Separately from using your photos to run the service (Section 4), our team may review real try-on results to check and improve their quality. We do not use your photos to train our own AI models without asking you first. If we ever build one, we will ask you to opt in. We never sell your photos, and they are not used to train third-party AI models.
Opting out. You can opt out of improvement use at any time by texting PRIVACY to Stiled or emailing privacy@stiled.app. By text or iMessage, we reply to confirm. On Instagram, texting PRIVACY records your choice without a reply, so email privacy@stiled.app if you want confirmation. Opting out stops future use of your photos and conversations for quality review and improvement. It does not delete anything: the photos your try-ons use stay until you delete them. To delete photos or your account, email privacy@stiled.app (Section 11). We will still use your data to run Stiled for you and to keep it secure, and opting out does not change the service you get.
Text and iMessage. By texting Stiled, you agree to receive automated AI replies to your messages. Most messages we send are direct replies. We also send a small number of service messages, such as a note that a try-on you asked for is ready or did not work, a reminder when a message you sent did not come through, and a welcome message when you create an account. Message frequency depends on how you use Stiled. Message and data rates may apply.
Marketing messages. We send marketing messages, such as product announcements, only to people who have opted in to receive them. Agreeing is never a condition of any purchase, and you can reply STOP to any of them.
STOP stops texts. Reply STOP at any time. We confirm once and stop texting you on that number. Reply START to resume. Reply HELP for help, or email support@stiled.app. In a group conversation, STOP makes Stiled leave the group.
Instagram. By messaging our Instagram account, you agree to receive automated AI replies there. Reply STOP and we will not message you there again. Reply START to resume, or HELP and we will reply with the email address that reaches a person. You can also block our account in Instagram.
STOP is not a data request. STOP ends messages but does not delete your data. To see, correct or delete your data, email privacy@stiled.app (Section 11). To opt out of improvement use, text PRIVACY (Section 7).
We keep personal data only as long as we need it for the purposes in this policy.
| Data | How long |
|---|---|
| Account, profile, size and style details, shopping history, try-on images, stored photos, preference notes, conversation history | While you use Stiled, until you delete your data (Section 11) |
| Face photo and color results | Until you withdraw consent or delete your data, or after 24 months without using Stiled, whichever comes first |
| Try-on results reviewed for quality | Not reviewed after you opt out. Kept only as long as the photos and try-ons in your account, until you delete them |
| Instagram photos, videos and story frames | Not stored. Held in memory while we process them, and frames shared for search never more than 5 minutes |
| Garment crops made for image search | Deleted when the search ends, and within 1 hour at most |
| Try-on images that failed our quality checks | 30 days |
| Records that let us finish an interrupted request | 30 days after the request finishes. One that has not finished is kept until it does |
| Message delivery failure records | 90 days |
| Instagram technical message records | Message IDs and event types only, never message text, captions or media links. 30 days |
| Server logs | 30 days |
| Internal alerts | 90 days |
| Sign-in codes and links | Codes expire after 10 minutes. Website sign-up links expire after 48 hours, and Instagram connection links after 30 minutes. |
| Purchase and payment records | As long as tax and accounting law requires. Stripe keeps its own records under its own policy. |
| Backups | Our database backups roll over every 7 days |
| Opt-out records | We may keep your phone number or Instagram ID with your opt-out, so we do not message you by mistake |
Our website uses cookies and browser storage for:
Some pages of our website also load a script from Skimlinks, an affiliate network. It uses cookies to tell a retailer that a visitor came from Stiled, so we can earn a commission if you buy something. We do not use cookies to show you ads, and Skimlinks is the only third party we allow to set tracking cookies through our site.
Your choices. You can block or delete cookies in your browser settings. We honor Global Privacy Control (GPC) signals: when your browser sends one, we turn off analytics (PostHog) and affiliate tracking (Skimlinks) on our website.
Do Not Track
Browsers can send a "Do Not Track" signal, but no common standard was ever agreed for what a site should do with one, so we do not respond to them. Stiled does not track you across other companies' websites to show you ads. The only cross-site cookie we allow is the Skimlinks affiliate cookie described above, which tells a retailer you came from Stiled.
How to make a request:
Everyone, wherever you live, can:
We will not charge you or treat you differently for using these rights. We respond within 30 days, or sooner if your law requires, and we will tell you if we need more time. We may need to confirm it is you, usually with a message from your phone number or Instagram account. You can use an authorized agent, and we will ask for proof of their authority.
If we decline a request, we will explain why. You can appeal by replying to our answer, and we will respond in writing within 45 days. If you are still unhappy, you can contact your state attorney general.
Payments and subscriptions. Deleting your data does not cancel a subscription. Cancel it first from the billing page at stiled.app/billing. We keep payment records as required for tax and accounting.
11.1 US state privacy rights
Residents of California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, Virginia and other states with consumer privacy laws have the rights above, plus the following.
What we collected in the last 12 months: identifiers (phone number, Apple ID email, Instagram-scoped ID, Stiled account ID, email); customer records (name, purchase records); characteristics of protected classifications (the menswear or womenswear choice you make); commercial information (shopping history, Stamps and subscription purchases); internet activity (website usage); approximate location (postal code, city, device location if you allow it); audio and visual information (voice notes, photos, try-on images); inferences (style and size preferences, color season); and sensitive personal information (below). We collected it from the sources in Section 2, used it for the purposes in Section 3, disclosed it for business purposes to the providers in Section 6, and keep it for the periods in Section 9.
Sale and sharing. We do not sell personal information and do not share it for cross-context behavioral advertising, and we have not done so in the last 12 months. We do not knowingly sell or share the data of anyone under 16.
Sensitive personal information. We process the contents of your messages to us, photos and body details (such as height and weight), color results from a face photo, and precise device location if you allow it on our website. We use it only to provide the service you asked for, and never to infer characteristics about you. Where a state requires consent, we ask for it: color analysis needs your specific agreement, and device location needs your browser's permission.
Profiling and advertising. We do not profile you for decisions with legal or similarly significant effects, and we do not use your data for targeted advertising.
Financial incentives. Free try-ons and Stamps are part of the service, not payment for your data.
11.2 UK and European Economic Area
If UK or EU data protection law applies to you:
Stiled sends you to retailers' websites. Once you tap through, the retailer's privacy policy applies, and we do not control what they collect.
Stiled may earn a commission when you buy through some links, for example through the affiliate network Skimlinks on some pages of our website. A commission never changes your price. Our Affiliate Disclosure at stiled.app/disclosure explains more.
We protect your data with encryption in transit (HTTPS/TLS), encryption at rest by our hosting providers, private storage with short-lived access links, database rules that let signed-in users reach only their own data, verified signatures on incoming message webhooks, limited staff access, and removal of sensitive fields from error reports.
No system is perfectly secure. If a breach affects your personal information, we will notify you and regulators as the law requires, without unreasonable delay.
Stiled is for adults 18 and older. We do not knowingly collect personal information from anyone under 18. If you believe someone under 18 is using Stiled, email privacy@stiled.app and we will delete their data.
If we change this policy, we will update the effective date. If a change is material, for example a new use of photos or a new kind of provider, we will tell you by message or email at least 14 days before it applies, and ask for your consent where the law requires it. We will not use data we already hold in a materially new way without your consent.
Stiled Labs Inc.
5227 North 7th Street, STE 65972
Phoenix, AZ 85014
privacy@stiled.app (privacy requests) · support@stiled.app (everything else)